The upcoming third generation of Audi TT coupés features two major brand innovations: the new MMI operating system and the Audi Virtual Cockpit - also known as their digital instrument cluster. How do engineers and designers create a system that allows you to focus on driving while selecting your favourite song? Or add a destination into the nav system without taking your eyes off the road?Īudi’s new MMI (Multi-Media Interface) and virtual cockpit are the German automaker’s answer to simplifying the ability to stay connected while keeping your eyes connected to the road. Then there’s the question of distracted driving. Many millions of dollars and human hours have been spent creating multimedia interfaces that allow your vehicle to link up with your mobile device. The need to be/feel connected while driving is another conundrum in itself. Then again, this “connection” has broadened our social outlets, has opened many doors of opportunity we might have never had, and has created a world in which timely decisions can be executed and put into action. The new digital dashboard will be a standard feature in the next-generation Audi TT sports coupé, scheduled for launch later this year.The need to be/feel connected at all times can be viewed as a plague on society: texting while having a conversation answering phone calls at the dinner table responding to emails while reading your kids a bedtime story it all might seem a little harsh and extreme, but it’s reality. "Audi and NVIDIA engineers work closely together to develop hardware and software that truly delight customers," said Mathias Halliger, chief architect of Infotainment Systems at Audi.Īnd unlike a lot of the car-focused technologies on show at last week's International CES, consumers won't have to wait for years for the innovations to become a reality. The tablet boasts a 10.2-inch display, has a dedicated dock, runs the latest version of Android and has been toughened up to withstand a wide range of operational conditions, from -40° C to +80° C, and to take the shocks and vibrations that driving conditions can create in its stride. The greater processing power offered by Nvidia's new automotive grade Tegra Mobile Processors has allowed Audi to further improve its existing infotainment platform and to develop what the companies claim is the world's first automotive-grade tablet.Ĭalled the Smart Display, it is designed to keep the passengers entertained and integrates directly with the car's on-board infotainment features. The digital instrument panel is just one of three innovations that the two companies have developed together. "The cockpit of the future is about creating an appealing and useful experience while minimising distraction," said Robert Kolar, leader of Instrument Cluster Systems at Audi. Hoping to create a case of digital cabin fever among potential buyers, the new instrument panel does away with dials completely in favour of digital imagery.ĭeveloped in collaboration with computer graphics and processor company Nvidia, the instrument panel offers HD 3D maps as well as graphical representations of the speedometer and odometer.īy replacing clocks for screens whose content can be customised, Audi can offer greater distraction-free integration of digital information and entertainment services, such as Google Earth and Google Street View navigation, as well as real-time traffic and parking information – all of which are accessible via speech and handwriting recognition. Audi's virtual cockpit, powered by NVIDIA Tegra 3Īudi has revealed the new infotainment and connected car technology that will soon be appearing in its cars, starting with the new TT sports coupé.
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